Adobe Online Ad Report: Google CPCs Decline 10% As Facebook Brand Engagement Surges 896%; iOS? Conversion Rates ~2X Android?s

The latest Adobe Digital Index report into online advertising for Q3 underscores the twin challenges facing Google: mobile and social. While search advertising maintained steady growth in the U.S., U.K. and Germany, the report notes that a rise in traffic across mobile devices shifted search spending onto tablets and smartphones, thereby decreasing cost per click rates -- especially for Google.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/lp_k_CQCkEE/

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